1. PARTIES
This Mutual Non-Disclosure & Confidentiality Agreement (“Agreement” or “NDA”) is entered into between:
PARTY A — SERVICE PROVIDER
Mohit Lakhera, sole proprietor of Adsyntra AI, having its business location at Jabalpur, Madhya Pradesh, India (“Adsyntra”).
and
PARTY B — CLIENT
Legal Name: [CLIENT LEGAL NAME]
Business/Brand Name: [CLIENT BUSINESS NAME]
Entity Type: [COMPANY / LLP / PARTNERSHIP / SOLE PROPRIETORSHIP / INDIVIDUAL / OTHER]
Address: [ADDRESS]
Authorised Representative: [NAME & DESIGNATION]
Email: [EMAIL]
Phone: [PHONE]
Adsyntra and the Client are individually a “Party” and collectively the “Parties”.
Because either Party may disclose confidential information to the other, each Party may be a “Disclosing Party” or “Receiving Party” depending on the circumstances.
2. PURPOSE
The Parties may exchange confidential, proprietary, commercial, technical and other non-public information for purposes including:
- evaluating a potential business relationship;
- discussing Services;
- preparing proposals;
- developing marketing strategies;
- executing advertising campaigns;
- developing websites and funnels;
- implementing CRM systems;
- developing automation;
- implementing AI systems;
- analysing business or campaign information;
- providing consulting services;
- managing customer/lead workflows; and
- performing obligations under a Service Agreement, SOW or other commercial arrangement.
This Agreement establishes the confidentiality obligations applicable to such information.
3. CONFIDENTIAL INFORMATION
“Confidential Information” means non-public information disclosed by one Party to the other, whether disclosed:
- verbally;
- in writing;
- electronically;
- visually;
- through software;
- through account access;
- through demonstrations;
- through documents;
- through databases;
- through meetings;
- through messaging applications; or
- through any other medium.
Confidential Information may include, without limitation:
3.1 Business Information
- business plans;
- business models;
- financial information;
- pricing;
- revenue information;
- costs;
- margins;
- forecasts;
- strategic plans;
- expansion plans;
- internal processes;
- supplier information;
- customer information;
- sales information;
- operational information.
3.2 Marketing Information
- marketing strategies;
- campaign strategies;
- advertising data;
- audience information;
- customer-acquisition strategies;
- conversion data;
- campaign performance;
- marketing calendars;
- advertising budgets;
- creative concepts;
- sales funnels;
- landing-page strategies;
- competitor research;
- testing strategies.
3.3 Technical Information
- software;
- source code;
- configurations;
- APIs;
- automation workflows;
- CRM architecture;
- tracking systems;
- integrations;
- technical documentation;
- system architecture;
- databases;
- technical processes;
- security information.
3.4 Customer and Lead Information
- customer names;
- phone numbers;
- email addresses;
- enquiries;
- conversations;
- CRM records;
- lead status;
- sales information;
- customer preferences;
- customer databases;
- behavioural information.
Where applicable, handling of Personal Data shall additionally be governed by the applicable Data Processing Agreement (DPA) and privacy laws.
3.5 Intellectual Property
Confidential Information may include:
- inventions;
- designs;
- concepts;
- methods;
- processes;
- formulas;
- frameworks;
- know-how;
- proprietary systems;
- trade secrets;
- templates;
- documentation;
- algorithms;
- prompts;
- workflows;
- strategies;
- proprietary tools.
4. ADSYNTRA'S CONFIDENTIAL INFORMATION
Without limitation, the following information belonging to Adsyntra may constitute Confidential
Information:
- proprietary marketing frameworks;
- campaign structures;
- internal operating procedures;
- pricing strategies;
- sales processes;
- lead-generation systems;
- automation workflows;
- AI-agent architectures;
- AI prompts;
- internal prompts and instructions;
- reusable templates;
- proprietary funnel structures;
- CRM workflows;
- technical implementations;
- internal tools;
- software configurations;
- optimisation methods;
- internal documentation;
- business strategies;
- supplier/vendor information;
- non-public client information;
- internal financial information;
- unpublished case studies;
- internal performance data; and
- other non-public information provided by Adsyntra.
The Client shall not copy, reproduce, reverse engineer, distribute or commercially exploit such information except as expressly permitted in writing.
5. CLIENT'S CONFIDENTIAL INFORMATION
Without limitation, the following information belonging to the Client may constitute Confidential
Information:
- customer databases;
- lead databases;
- sales information;
- financial information;
- business strategy;
- pricing;
- product information;
- customer communications;
- CRM records;
- advertising data;
- internal processes;
- proprietary content;
- business plans;
- unpublished products;
- supplier information;
- employee information;
- technical information;
- account information;
- login/access information;
- future plans; and
- other non-public business information.
Adsyntra shall use such information only for legitimate purposes connected with the engagement or other purpose authorised by the Client.
6. INFORMATION THAT IS NOT CONFIDENTIAL
Confidential Information does not include information that the Receiving Party can demonstrate:
- was publicly available at the time of disclosure;
- becomes publicly available through no breach of this Agreement;
- was lawfully known to the Receiving Party before disclosure;
- is independently developed without use of the Disclosing Party's Confidential Information;
- is lawfully received from a third party without a confidentiality obligation; or
- the Disclosing Party expressly agrees in writing may be disclosed.
The burden of demonstrating an applicable exclusion may rest with the Party asserting the exclusion, to the extent permitted by law.
7. CONFIDENTIALITY OBLIGATION
The Receiving Party shall:
- keep Confidential Information confidential;
- use it only for the permitted purpose;
- protect it using reasonable security measures;
- limit access to persons who reasonably need to know;
- not knowingly disclose it to unauthorised persons;
- not misuse it for personal or competing commercial purposes; and
- take reasonable steps to prevent unauthorised access, copying or disclosure.
8. PERMITTED DISCLOSURES
A Receiving Party may disclose Confidential Information to:
- employees;
- contractors;
- professional advisers;
- accountants;
- lawyers;
- auditors;
- insurers;
- authorised technology providers; or
- other representatives
where such disclosure is reasonably necessary for the permitted purpose and the recipient is subject to appropriate confidentiality obligations.
The Receiving Party shall remain responsible for its own representatives' handling of Confidential Information to the extent required by applicable law and this Agreement.
9. LEGALLY REQUIRED DISCLOSURE
A Party may disclose Confidential Information where disclosure is required by:
- law;
- court order;
- governmental authority;
- regulatory authority;
- law-enforcement authority; or
- other legally binding process.
Where legally permitted, the Receiving Party shall provide the Disclosing Party with reasonable advance notice so that the Disclosing Party may seek appropriate protective measures.
The Receiving Party shall disclose only the portion reasonably required by law where legally permissible.
10. PERSONAL DATA
Where Confidential Information contains Personal Data, the Parties shall comply with applicable privacy and data-protection requirements.
Where Adsyntra processes Personal Data on behalf of the Client, the applicable Data Processing Agreement (DPA) shall govern the data-processing relationship.
This NDA does not replace the DPA or applicable privacy law.
11. CUSTOMER AND LEAD INFORMATION
Where the Client provides Adsyntra with customer or lead information, Adsyntra shall:
- use such information only for authorised Services;
- implement reasonable access controls;
- not knowingly sell such information;
- not knowingly disclose it to unauthorised parties;
- not use it for unrelated commercial purposes; and
- handle it according to the MSA, DPA and applicable law.
12. ACCOUNT ACCESS AND CREDENTIALS
Where one Party provides the other with access to accounts, systems or platforms, such access information shall be treated as Confidential Information.
Examples include:
- passwords;
- API keys;
- access tokens;
- administrator credentials;
- recovery codes;
- CRM credentials;
- advertising account information;
- website access;
- hosting access;
- analytics access.
The Receiving Party shall use such access only for authorised purposes.
Where possible, the Parties should use role-based access or official account invitations instead of sharing personal passwords.
13. NO UNAUTHORISED USE
Neither Party shall use the other Party's Confidential Information to:
- compete unfairly;
- copy proprietary systems;
- create unauthorised derivative commercial products;
- solicit customers using confidential information;
- misappropriate trade secrets;
- reverse engineer proprietary systems;
- disclose information to competitors; or
- obtain an unauthorised commercial advantage.
Nothing in this clause prevents a Party from using information independently developed without reliance on Confidential Information.
14. ADSYNTRA PROPRIETARY SYSTEMS
The Client acknowledges that Adsyntra may use proprietary systems, frameworks, processes and know-how in providing Services.
The Client may receive access to the results or agreed Deliverables of such systems, but Confidential Information belonging to Adsyntra does not automatically become Client property merely because it was used to provide the Services.
Ownership of intellectual property shall be governed by the applicable MSA/SOW.
15. CLIENT PROPRIETARY MATERIALS
The Client retains ownership of its pre-existing:
- trademarks;
- logos;
- content;
- databases;
- customer information;
- business materials;
- proprietary technology; and
- other intellectual property.
Disclosure of such materials to Adsyntra does not transfer ownership.
16. NO LICENCE OR OWNERSHIP TRANSFER
Except as expressly stated in a written agreement:
- disclosure does not transfer ownership;
- no intellectual-property licence is automatically granted;
- no Party acquires ownership of the other Party's Confidential Information; and
- no Party receives rights beyond those reasonably necessary for the permitted purpose.
17. RETURN OR DELETION OF INFORMATION
Upon written request or termination of the applicable relationship, the Receiving Party shall, subject to applicable law and reasonable technical limitations:
- return Confidential Information;
- delete Confidential Information; or
- cease active use of Confidential Information.
However, a Party may retain information where reasonably necessary for:
- legal compliance;
- accounting;
- taxation;
- dispute resolution;
- regulatory requirements;
- security;
- fraud prevention;
- backup systems; or
- other legitimate legal obligations.
Retained information shall remain subject to the confidentiality obligations of this Agreement for as long as it remains confidential.
18. BACKUPS
The Parties acknowledge that Confidential Information may exist in:
- automated backups;
- disaster-recovery systems;
- archived systems;
- security logs; or
- other technical systems.
A Party is not required to immediately delete immutable or technically isolated backup copies where deletion is not reasonably practicable.
Such retained information shall not be actively used except for legitimate technical, legal or security purposes.
19. SECURITY INCIDENT
If a Party becomes aware of unauthorised access to or disclosure of the other Party's Confidential Information, it shall, where reasonably practicable:
- promptly notify the affected Party;
- take reasonable steps to contain the incident;
- investigate the incident;
- mitigate reasonably foreseeable harm; and
- cooperate regarding legally required notifications.
Where Personal Data is involved, the applicable DPA and privacy laws shall additionally apply.
20. PUBLIC ANNOUNCEMENTS
Neither Party may publicly announce the business relationship, use the other Party's name or logo, or publish non-public information about the engagement without prior written permission, except where legally required.
The MSA may separately govern portfolio, case-study and testimonial permissions.
21. NO PUBLICATION OF CONFIDENTIAL RESULTS
Neither Party shall publish non-public:
- campaign results;
- revenue information;
- customer information;
- conversion data;
- screenshots;
- internal reports;
- strategy documents; or
- other confidential business information
without appropriate written authorisation.
22. NON-SOLICITATION OF CONFIDENTIAL INFORMATION
Neither Party shall use Confidential Information obtained through the relationship to intentionally interfere with the other Party's legitimate business relationships.
Nothing in this Agreement prevents lawful competition or ordinary business activity based on information independently obtained.
Any specific non-solicitation obligations shall be governed by the applicable MSA/SOW and applicable law.
23. DURATION OF CONFIDENTIALITY
This Agreement begins on the Effective Date.
The confidentiality obligations shall continue during the business relationship and for three (3) years after termination or expiry.
However, information qualifying as a trade secret or information that remains confidential under applicable law shall continue to receive protection for as long as it remains legally protected as confidential information.
Personal Data shall remain subject to applicable privacy and data-protection requirements for as long as required by law.
24. TRADE SECRETS
Nothing in the three-year confidentiality period limits protection available to information that qualifies as a trade secret or otherwise receives longer protection under applicable law.
The Parties shall continue to protect such information for as long as the information remains legally protected.
25. NO WARRANTY OF INFORMATION
Confidential Information is provided for the permitted purpose.
Except as expressly stated in a separate written agreement, neither Party makes a representation or warranty that Confidential Information is:
- complete;
- accurate;
- current; or
- suitable for a particular purpose.
This does not permit a Party to intentionally provide fraudulent information where prohibited by law or contract.
26. NO OBLIGATION TO PROCEED
Entering into this NDA does not require either Party to:
- enter into a Service Agreement;
- purchase Services;
- disclose any particular information;
- continue negotiations; or
- complete a commercial transaction.
Either Party may discontinue discussions subject to its other contractual obligations.
27. INJUNCTIVE / EQUITABLE RELIEF
The Parties acknowledge that unauthorised disclosure or misuse of Confidential Information may cause harm that may not always be adequately compensated by monetary damages.
Where permitted by applicable law, the affected Party may seek appropriate interim, injunctive or equitable relief in addition to other remedies available under law.
Nothing in this clause limits any statutory or contractual remedy available to either Party.
28. INDEMNIFICATION
Any indemnification obligations relating to confidentiality, data protection or intellectual-property infringement shall be governed by the applicable MSA or other written agreement between the Parties.
Nothing in this NDA creates unlimited liability where the MSA contains a legally applicable limitation of liability.
29. LIMITATION OF LIABILITY
Where this NDA is incorporated into an MSA, the MSA's limitation-of-liability provisions shall apply unless expressly stated otherwise.
Where this NDA is used independently without an MSA, liability shall be determined under applicable law and the express terms of this NDA.
Nothing excludes liability that cannot legally be excluded.
30. COMPLIANCE WITH LAW
Each Party shall comply with applicable law in handling Confidential Information.
This includes applicable requirements relating to:
- privacy;
- data protection;
- intellectual property;
- cybersecurity;
- consumer protection;
- electronic communications; and
- confidentiality.
31. INTERNATIONAL DISCLOSURES
Where Confidential Information is transferred across borders, the Parties shall comply with applicable laws governing such transfers.
Where required, the Parties may enter into additional contractual protections.
International processing or access through cloud, SaaS, AI or other technology providers may occur where permitted by applicable law.
32. RELATIONSHIP WITH OTHER AGREEMENTS
Where an MSA, SOW, DPA or other agreement exists between the Parties:
- the DPA shall govern Personal Data processing;
- the MSA shall govern general commercial matters;
- the SOW shall govern project-specific matters; and
- this NDA shall govern confidentiality matters,
unless the relevant agreement expressly states otherwise.
Where there is a conflict concerning mandatory law, mandatory law shall prevail.
33. ELECTRONIC ACCEPTANCE
This NDA may be accepted through:
- physical signature;
- electronic signature;
- email acceptance;
- online acceptance;
- checkbox acceptance;
- proposal acceptance;
- platform-based acceptance; or
- another legally recognised electronic method.
Electronic acceptance shall constitute evidence of the Parties' intention to be bound, subject to applicable law.
34. ASSIGNMENT
Neither Party may assign this NDA to another party in a manner that materially affects the other Party's confidentiality rights without appropriate written consent, except where assignment occurs as part of a lawful restructuring, merger, acquisition or transfer of substantially all relevant business assets and the assignee assumes applicable confidentiality obligations.
35. SEVERABILITY
If any provision of this NDA is found to be invalid, unlawful or unenforceable, the remaining provisions shall continue in effect to the extent legally permissible.
The affected provision shall be modified or limited to the minimum extent necessary where legally permissible.
36. NO WAIVER
Failure to enforce a provision of this NDA does not constitute a waiver of that provision or any other right.
A waiver shall not be considered permanent unless expressly stated in writing.
37. AMENDMENTS
Any amendment to this NDA should be made in writing and accepted by both Parties.
Electronic acceptance may be used where legally valid.
38. ENTIRE AGREEMENT
This NDA, together with any expressly incorporated MSA, SOW, DPA or amendment, constitutes the agreement between the Parties concerning confidentiality and non-disclosure of information.
Where this NDA is signed before an MSA is executed, the confidentiality obligations shall remain effective regardless of whether the Parties ultimately enter into a commercial relationship.
39. GOVERNING LAW
Unless otherwise agreed in writing, this NDA shall be governed by the laws of India, subject to mandatory laws applicable to the relevant transaction or Party.
The courts/competent dispute-resolution forum having jurisdiction in Jabalpur, Madhya Pradesh, India, shall have jurisdiction to the extent legally permissible.
For international Parties, mandatory laws applicable to the relevant transaction may continue to apply.
40. DISPUTE RESOLUTION
The Parties shall first attempt in good faith to resolve disputes through direct discussion.
Where appropriate, the Parties may mutually agree to mediation or arbitration.
Nothing prevents either Party from seeking urgent interim or protective relief from a competent court where legally permissible.
41. NOTICES
Formal notices under this NDA shall be sent to the contact details below or to subsequently updated contact details provided in writing.
Adsyntra
Mohit Lakhera — Sole Proprietor, Adsyntra AI
Email: official@wolfsmedia.in
Location: Jabalpur, Madhya Pradesh, India
Client
Name: [CLIENT NAME]
Email: [CLIENT EMAIL]
Address: [CLIENT ADDRESS]
42. EFFECTIVE DATE
This NDA becomes effective on:
20/09/2026
or the date of the last Party's acceptance/signature, whichever is later, unless otherwise stated.
43. SIGNATURES
PARTY A — ADSYNTRA AI
Mohit Lakhera Sole Proprietor — Adsyntra AI
Signature: ______
Date: __________
Email: official@wolfsmedia.in
PARTY B — CLIENT
Legal Name: ______
Authorised Representative: ______
Designation: ______
Signature: ______
Date: __________
Email: __________
CONFIDENTIALITY ACKNOWLEDGEMENT
By signing or electronically accepting this NDA, each Party confirms that it understands:
- Confidential Information must be protected;
- Confidential Information may only be used for authorised purposes;
- unauthorised disclosure or misuse may create legal consequences;
- Personal Data is subject to additional privacy obligations;
- intellectual-property ownership is governed separately where applicable; and
- confidentiality obligations may continue after the business relationship ends.
END OF MUTUAL NON-DISCLOSURE & CONFIDENTIALITY AGREEMENT